Hello, everyone! (Every... no one, haha. That is totally fine by me.) Even if I am writing to an essentially pretend audience, I am practicing what it is like to write to real readers and connoisseurs of all things eye-catching and clean, when it comes to design.
I really like things that are simple and have the right balance of colors, straight lines and curves, and have a really sharp, polished look. All the weird neon gradiation and moving GIF graphics of the past? It just doesn't look 2012. Using only typefaces that come with MS Office 2000? People's eyes tend to glaze right over those things. My hope is that if I ever get to put my brain to good use for someone else, I can come up with something that is attractive enough to pull in the right people's attention and convince them that they can expect professionalism in every way. Up-to-date use of our social media and communication. Good organization. Good communication. This generation wants everything available and answered at their fingertips and will move on to someone else who does that if the first company/firm doesn't fit that bill -- and if they haven't touched their website since 1995.
This all has nothing to do with what I am putting up today at all, really! I just wish I could help out some of the businesses I see online or around town without someone really putting time & effort into their advertising. So much potential!
Anyways, this was a quick and not-so-exciting little flyer, but I think it looks pretty and sophisticated enough:
There isn't really that much crazy stuff going on here, two fonts and two colors (besides black). But simplicity does the trick! I love that I get the chance to make up invites and flyers for Cru at my university and can play around even more on my software and see what I am capable of and get better and better.
Here's to modern aesthetics! (At least, what I think is modern-ish. It's okay to have a different idea!)
- Lara
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